WW/BM in advertisements

Saw this on the official Social Security website:

https://www.ssa.gov/
LVydEWn.jpg
 
Are they a real family? Or just a theme for this ad?

If I was to guess, it's probably like most ads with just hired models, but it could be a real family they cast for the ad. As far as the theme, it was just about family PJs. They had pics of all kinds of families.
 
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