Fast-Food Eaters Along Ethnic Lines

Bliss

Bliss

Well-Known Member
This was interesting....considering how $aturated we are with MD's, Wendy's, KFC and BK Ads...

How Fast-Food Eaters Split Along Ethnic Lines

By Venessa Wong, May 29, 2013

Nothing tops ethnicity as a predictor of a diner’s taste in fast food.

Asian Americans are nearly four times more likely to visit a Jamba Juice than the average consumer, but less likely to visit McDonald’s, Burger King, Wendy’s, and Taco Bell, according to a report released today by Placed, a location analytics company.

“Ethnicity is quantifiably in the driver’s seat when determining fast-food consumption,” says Placed Chief Executive David Shim. “No single demographic trait—age, gender, income—provides the signal that ethnicity does in terms of restaurant preference.”

The ethnic variation among chain restaurants can, in part, result from variations in location, often reflecting the geographic concentration of a chain’s restaurants. Marketing can also play a role in the ethnic gap and has been a focus of fast-food restaurants’ efforts to draw more diners from underserved groups. McDonald’s, for example, had adopted a strategy called “Leading with Ethnic Insights” that takes marketing cues from minority consumers.

Here are some of the findings from the Placed report, which is based on data from 70,000 U.S. consumers in April:

These chains get more traffic from Caucasian customers:

• Taco Johns
• Culver’s
• Tim Horton’s
• Steak ‘n Shake
• Caribou Coffee

“The listed quick-serve restaurant locations skew toward the Midwest and East Coast,” says Shim.

These chains get more traffic from Hispanic customers:

• Pollo Tropical
• El Pollo Loco
• In-N-Out Burger
• Wienerschnitzel
• Del Taco

Shim says the data for Hispanic consumers “quantifies a preference to fast-food categories that have roots in their ethnic background.”


These chains get more traffic from African American customers

• Church’s
• Checkers
• Popeye’s Chicken & Biscuits
• Krystal
• Rally’s

For African American diners, the data show there are “two defined categories—chicken and burgers—in terms of fast food preference,” says Shim.

These chains get more traffic from Asian customers

• Jamba Juice
• In-N-Out Burger
• Jack In The Box
• Starbucks
• Panda Express

“This is one of the most diverse mixes of quick-serve restaurant categories based on ethnicity,” Shim says.

http://www.businessweek.com/articles/2013-05-29/how-fast-food-eaters-split-along-ethnic-lines#r=rss
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Well, mine is Popeyes for chicken..5 Guys for burgers and Q'doba for Mexican. :tonqe: (I'm hungry now).

Wot's yours, if you have any?
 
  • McDonald's
  • Burger King
  • Wendy's
  • Popeye's
  • Rally's
  • Panda Express
  • KFC
  • Quizno's

Also, the study is a bit off since of the places named aren't fast food restaurants like Starbucks. Plus Rallys and Checkers are the same. They just tend to be named differently pending on region and location.
 
Bliss said:
This was interesting....considering how $aturated we are with MD's, Wendy's, KFC and BK Ads...



Well, mine is Popeyes for chicken..5 Guys for burgers and Q'doba for Mexican. :tonqe: (I'm hungry now).

Wot's yours, if you have any?
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I've never even heard of any of the places that white people supposedly frequent. :smt102

Local pizza joints
Arby's
Mickey D's or BK (on occasion)
KFC
Q'doba
 
Panera bread
Boston Market
Local Pizza Joints
Five Guys Burgers (when I do eat beef)
Buffalo Wild Wings (fast food?)

In and out burger is good too but I prefer the Five Guys joint.

Pollo Tropical has good food, I wish they had one here in VA.
 
Majestic Saint said:
  • McDonald's
  • Burger King
  • Wendy's
  • Popeye's
  • Rally's
  • Panda Express
  • KFC
  • Quizno's

Also, the study is a bit off since of the places named aren't fast food restaurants like Starbucks. Plus Rallys and Checkers are the same. They just tend to be named differently pending on region and location.
Click to expand...

The menu is the same, funny but every Rallys I went too sucked, the checkers restaurants were much better. :smt017 Anyway, I don't go to either one anymore.
 
Living in Germany I don't have all the listed fast food places available.

I do like food from:

*Burger King
*McDonalds
*Subway
*Starbucks
*KFC
*Pizza Hut (if that counts)
*Kochlöffel ( a German place that serves burgers primarily)
 
Be-you-tiful86 said:
Living in Germany I don't have all the listed fast food places available.

I do like food from:

*Burger King
*McDonalds
*Subway
*Starbucks
*KFC
*Pizza Hut (if that counts)
*Kochlöffel ( a German place that serves burgers primarily)
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I hope there are better pizza places in Germany than Pizza Hut. :smt095
 
I don't have a Checker's in Louisiana, so I cannot comment on that. But I always had some good responses when I went to Rally's. Not nearly as good as the Burger & Fries joints, but they were adequate enough and I didn't puke.

Beasty said:
The menu is the same, funny but every Rallys I went too sucked, the checkers restaurants were much better. :smt017 Anyway, I don't go to either one anymore.
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I feel very deprived fast food wise. We don't have nearly all that.

Speaking of which...I should probably visit KFC for a bowl. I love those bowls.
 
Panera...check (my favorite)
Alberto's taco shop...check
El pollo loco...check
Popeye's...check
Jamba Juice...check
Panda...check

I don't eat red meat so the burger joints are pretty much a no-go for me...although when I used to eat it, In-N-Out was a favorite of mine (5 Guys, close second).

It's lunch time here, and all I have is yogurt :( Rough life!
 
never heard of Jamba and Panda ^

Beasty said:
Panera bread
Boston Market
Local Pizza Joints
Five Guys Burgers (when I do eat beef)
Buffalo Wild Wings (fast food?)

In and out burger is good too but I prefer the Five Guys joint.
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Only time I had In-n-Out (I think it was that?), was when I was visiting San Fran. It was a drive thru on Market Street, so maybe I'm getting the name wrong...?

But how did I forget Panera bread!, and Boston Market for baked chicken. (cheesy spinach, mmm).
Also for me, Wings 'n Things here in PA, they have 3 stores have unbelievably huge tasty wings.
 
Bliss said:
Only time I had In-n-Out (I think it was that?), was when I was visiting San Fran. It was a drive thru on Market Street, so maybe I'm getting the name wrong...?

But how did I forget Panera bread!, and Boston Market for baked chicken. (cheesy spinach, mmm).
Also for me, Wings 'n Things here in PA, they have 3 stores have unbelievably huge tasty wings.
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Boston Market corn bread and Mac n Cheese!! When drug reps used to provide frequent luncheons, we'd end up with Boston Market a few times a week...it satisfied even the pickiest docs
 
RaiderLL said:
Boston Market corn bread and Mac n Cheese!! When drug reps used to provide frequent luncheons, we'd end up with Boston Market a few times a week...it satisfied even the pickiest docs
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Sorry, but their mac n cheese is -

tumblr_lxtwerBTqB1qigre0o1_500.png



I neeeeddd!!!!

mac.jpg


and...

baked-macaroni-and-cheese.jpg


and..

http://3.bp.blogspot.com/-ZJFdLuUwW...0/Baked+Macaroni+and+Cheese+recipe-+done!.jpg

andddddd....

http://threemanycooks.com/wp-content/uploads/2011/10/Mac-and-Cheese.jpg

I don't eat it, let alone pay for it, unless it looks like that ^ ^ ^ ^
 
Bliss said:
Only time I had In-n-Out (I think it was that?), was when I was visiting San Fran. It was a drive thru on Market Street, so maybe I'm getting the name wrong...?

But how did I forget Panera bread!, and Boston Market for baked chicken. (cheesy spinach, mmm).
Also for me, Wings 'n Things here in PA, they have 3 stores have unbelievably huge tasty wings.
Click to expand...

I am pretty sure you were at In-n-Out. Five guys don't start cooking until you order, that would be a slow drive tru :p Anyway, I don't know how you forgot Panera Bread, their coffee is on point. My favorite sandwiches are the Artichoke turkey,and the white cheddar apple (before they got rid of it.)
 
If I lived in America I would be obese.

Not much of a fast fooder, but when I treat the kids we do burger boss as they do a great veggie burger and hungry jacks for a hang over for their unlimited refills. And of course the monthly fish & chips on a Friday night
 
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