Mariah Carey Launches New Lollipop Bling Fragrance Line

Mariah Carey has launched her own fragrance line called Lollipop Bling.



The Lollipop Bling line of fragrances - which is a collaboration between Carey, the cosmetic company Elizabeth Arden, and Topps Candy (makers of the Ring Pop) - features three candy scents. The three scents are named after the hit Carey songs "Ribbon" (inspired by the flavor of the Blue Raspberry Ring Pop combined with a beautiful floral bouquet), "Honey" (with a scent of honey and pineapple), and "Mine Again" (with mixes chocolate, raspberry and Magnolia).

"Topps sells tens of millions of units of candy. Combining their customer base with Mariah Carey's fan base and our fragrance base is a great way to cross-promote all the brands," said Elizabeth Arden chief executive E. Scott Beattie.

The fragrances will be available at Macy's and Dillard's starting on July 1, 2010 and will be sold at Wal-Mart, other mass retailers, and drug stores in time for Valentine's Day 2011.