Google Wants to Create a Dotless Domain Called “Search”

-Jamie Condliffe

It's well known that Google's competitors aren't keen on it getting hold of
the .search top-level domain. But the company has outlined a new plan which would make use of the string as a dotless domain—open for use by any other search company, too.

In a letter to ICANN, Google outlined that it would opt to use the "search" domain in a slightly quirky new way. It would use it as a dotless domain — think http://search — which would use a redirect and a "new technical standard" to provide results from whichever search service a user designates. In other words, it wouldn't necessarily use Google, at least if you didn't want it to, as Tech Crunch points out.

The letter also detailed similar ideas for domains like .app, .blog, and .cloud, in each case the domain simply being a springboard for whatever platform or service the user chooses. The idea, presumably, is to create a single jumping off point for all users which still allows them to use the service they want—or need—to. Of course, whether that's enough to convince competitors and ICANN that the idea is OK remains to be seen. [Tech Crunch]

 

This new approach for users to use a different platform is something to stay on top of if the changes garner approval from the governing bodies such as ICANN.

 

Indeed. The udrrent way that bing runs its serach mimicks the way this platform would kind of operate, oblivious more complex though when you add other companies and tech.

 

Nice post...thanks for the heads-up

 

What the what. I don't even know what I ws trying to say here lol. I use my ipad in the mornings to post, and the auto-correct can fuck me up, but this is beyond that lol I been terrible lately, I need to tighten my ship.