I was so focused on her and the couple generally that on the first couple of viewings I didn't even pay attention to the community service motif.
I don't know if it was the acting, but that was more intimate than other IR couples I have seen on advertisement/commercials.
They don't really mention what their relationship is in this ad. For all we know from watching this ad, they are just co-hosts.
Hebrew National Beef Franks TV Spot, 'Tailgating': https://www.ispot.tv/ad/7K9p/hebrew-national-beef-franks-tailgating
Kohl's TV Spot, 'Tailgate' Song by Crooked Man: https://www.ispot.tv/ad/AuEW/kohls-tailgate-song-by-crooked-man
Found 2 sites that had the commercial: http://www.tvcommercialspots.com/mobile-and-tech/best-buy-tv-commercial-all-samsung-tvs-on-sale-the-best-seat-of-the-house-is-in-dans-house-and-home-field-advantage-has-it-advantages-bringhomethewin-bestbuy-lg-oledtv-superbowl-superbow/ & https://www.ispot.tv/ad/AOtA/best-buy-sumsung-suhdtv-friend-of-a-friend-song-by-bill-conti