Anyone seen the latest series? It's similar to the 'Get a Mac' commercials, but instead it's a man and a woman. The woman is the one who is out of the know and the man schools her on the kindle. I think it's a pretty effective commercial in the way it targets women.
In the fantasy world of white hipsterism everyone only listens to indie music from Portland, swears by Apple products, and no black person looks like Wesley Snipes.